Lunch & Learn: Marketing Basics with Jose Rivera Marrero

José A. Rivera Marrero is a content creator and marketing strategist with over a decade of experience in B2B marketing, community engagement, and intelligence analysis. As the Community Engagement Coordinator for Smithville, he led initiatives that supported local businesses through strategic marketing, budget allocation, and social media campaigns, boosting community event participation and business visibility.

With a background as a U.S. Army Intelligence Analyst, José developed strong skills in data analysis and strategic planning, improving intelligence sharing between federal and civilian agencies. He also built a successful freelance career as a B2B Content Creator and Photographer with OWL Digital Photography, increasing customer engagement for clients by 46%.

José holds a Bachelor’s in Biology (Premedical Sciences) from the University of Puerto Rico and an Associate in Intelligence Operations Studies from Cochise College. Certified in CompTIA A+ and Security+, he combines marketing expertise with a deep understanding of data security and IT systems to empower small businesses.