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SUMMARY:Lunch & Learn: Marketing Basics with Jose Rivera Marrero
DESCRIPTION:In this course\, we will explore the essential elements of a successful marketing plan and why it's crucial for the growth and sustainability of your business. Jose will walk you through the key reasons why having a marketing plan is vital\, the hidden costs of not having one\, and how these gaps can negatively impact both your business and the broader community. Additionally\, he will cover valuable tax incentives and how to strategically allocate your budget for maximum impact. By the end of this course\, you will have actionable steps and practical tools to start improving your marketing efforts\, no matter your budget\, ensuring your business thrives in a competitive market.\n\n\n\nJos  A. Rivera Marrero is a content creator and marketing strategist with over a decade of experience in B2B marketing\, community engagement\, and intelligence analysis. As the Community Engagement Coordinator for Smithville\, he led initiatives that supported local businesses through strategic marketing\, budget allocation\, and social media campaigns\, boosting community event participation and business visibility.\n\nWith a background as a U.S. Army Intelligence Analyst\, Jos  developed strong skills in data analysis and strategic planning\, improving intelligence sharing between federal and civilian agencies. He also built a successful freelance career as a B2B Content Creator and Photographer with OWL Digital Photography\, increasing customer engagement for clients by 46%.\n\nJos  holds a Bachelor's in Biology (Premedical Sciences) from the University of Puerto Rico and an Associate in Intelligence Operations Studies from Cochise College. Certified in CompTIA A+ and Security+\, he combines marketing expertise with a deep understanding of data security and IT systems to empower small businesses.
X-ALT-DESC;FMTTYPE=text/html:<article class="w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]" data-scroll-anchor="true" data-testid="conversation-turn-5" dir="auto">\n<div class="m-auto text-base py-[18px] px-6">\n<div class="mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl">\n<div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs/thread:px-0 @sm/thread:px-1.5 @md/thread:px-4">\n<div class="flex-col gap-1 md:gap-3">\n<div class="flex max-w-full flex-col flex-grow">\n<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp\;]:mt-5" data-message-author-role="assistant" data-message-id="80271879-281a-47f1-a883-5c60d2438354" data-message-model-slug="gpt-4o-mini" dir="auto">\n<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">\n<div class="markdown prose w-full break-words dark:prose-invert light">\n<p data-end="415" data-start="0">In this course\, we will explore the essential elements of a successful marketing plan and why it&rsquo\;s crucial for the growth and sustainability of your business. Jose will walk you through the key reasons why having a marketing plan is vital\, the hidden costs of not having one\, and how these gaps can negatively impact both your business and the broader community. Additionally\, he will cover valuable tax incentives and how to strategically allocate your budget for maximum impact. By the end of this course\, you will&nbsp\;have actionable steps and practical tools to start improving your marketing efforts\, no matter your budget\, ensuring your business thrives in a competitive market.<br />\n<br />\nJos&eacute\; A. Rivera Marrero is a content creator and marketing strategist with over a decade of experience in B2B marketing\, community engagement\, and intelligence analysis. As the Community Engagement Coordinator for Smithville\, he led initiatives that supported local businesses through strategic marketing\, budget allocation\, and social media campaigns\, boosting community event participation and business visibility.</p>\n\n<p data-end="778" data-start="417">With a background as a U.S. Army Intelligence Analyst\, Jos&eacute\; developed strong skills in data analysis and strategic planning\, improving intelligence sharing between federal and civilian agencies. He also built a successful freelance career as a B2B Content Creator and Photographer with OWL Digital Photography\, increasing customer engagement for clients by 46%.</p>\n\n<p data-end="1103" data-is-last-node="" data-is-only-node="" data-start="780">Jos&eacute\; holds a Bachelor&rsquo\;s in Biology (Premedical Sciences) from the University of Puerto Rico and an Associate in Intelligence Operations Studies from Cochise College. Certified in CompTIA A+ and Security+\, he combines marketing expertise with a deep understanding of data security and IT systems to empower small businesses.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</article>\n
LOCATION:Smithville Area Chamber of Commerce 106 NE 1st St\, Smithville\, TX 78957
UID:e.2762.9192
SEQUENCE:3
DTSTAMP:20260415T203758Z
URL:https://business.smithvilletx.org/events/details/lunch-learn-marketing-basics-with-jose-rivera-marrero-9192
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