Do you have unused space within your business that is not making you money? Put your real estate to work. Learn how to profit upon existing business space by integrating events into your business plan. During this course, we will discuss the following: 1. Defining your product or brand and choosing your target market, 2. Designing space grids and determining capacity, 3. Determining amenity needs, 4. Brainstorming possible events, 5. Marketing your venue, and 6. Creating a launch
Abigail Jones, after holding event marketing positions within the oil & gas, tech, pharma and medical industries, launched Vintage Event Planning, an event management and marketing business in 2011. Abigail has worked with Charles Schwab, Microsoft, Oracle, Polycom, Dolby, Allergan, and others. She continues to hold conferences throughout the US and globally, focusing on branding, logistics, marketing, and content. Abigail Barich attended the University of Texas at Austin where she received a BS in Advertising.