ARCHIVED VIDEO: The Customer Experience: Covid-19 and Beyond

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Digital is king and now virtual is queen?? Unlike post COVID-19, there is no post virtual world.  The customer experience is more than greeting everyone that walks through your door with a friendly hello.  Experiences can begin in the palm of the customers hands, they can happen from hundreds of miles away, and yes,  the entire experience is being demanded from couches across the country. Yet consumers are also craving real life personalized experiences more than ever. How in the world are businesses supposed to keep up and keep everyone happy? This course will highlight the importance of your online presence and how to enhance it, as well as address being flexible and adaptable, demonstrate that not all customers are your customers, and provide tips and tricks for meeting the needs of a rapidly changing world. This class will equip you to best meet the needs of today’s customers, tomorrow’s buyers, and yesterday’s consumers.

INSTRUCTOR BIO:

Sarah is a 20-year community engagement and revitalization veteran, two-time past president of the Texas Downtown Association, and current chair of the Smithville Historic Design Standards Commission.. She has worked in various engagement, development, public information, and leadership roles in the Texas towns of Cleburne, Nacogdoches, Marshall, and Bastrop. She has also served over a dozen urban and commercial district planning efforts and led strategic planning from every perspective possible.  As a local government catalyst, community engagement expert, and Texas downtown influencer Sarah’s powerful approach, understanding of the human mindset, contagious energy, and endless passion for place, has transformed neighborhoods, commercial corridors, community organizations and government entities across the State of Texas. As a keynote speaker, imaginative facilitator, and well-respected industry expert. Sarah presents, engages, and facilitates at the state, national, and international level. Her message has been called “profound” ‘and “uplifting,” while her presence, virtually and live, is often labeled “captivating,” or “powerful.” Sarah graduated received her B.S. in Hospitality Administration from Stephen F. Austin State University, Axe ‘Em Jacks. Her collegiate alma mater awarded her their Edna Wilkin Tea Garden Outstanding Leadership Award in 2013 for her passion and dedication to her field.

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