You have defined your space and have decided to hold an event. Where do you begin? In the second part of this series, we will walk you through planning your small or large-scale event from start to finish. We will cover the following followed by a Q&A: 1. Developing goals, 2. Establish an event budget, 3. Creating a master timeline, 4. Determining space grid/event flow, 5. Branding your event, 6. Finding your partners and vendors, 7. Building out your marketing campaign, and 8. Day of event logistics
Abigail Jones, after holding event marketing positions within the oil & gas, tech, pharma and medical industries, launched Vintage Event Planning, an event management and marketing business in 2011. Abigail has worked with Charles Schwab, Microsoft, Oracle, Polycom, Dolby, Allergan, and others. She continues to hold conferences throughout the US and globally, focusing on branding, logistics, marketing, and content. Abigail Barich attended the University of Texas at Austin where she received a BS in Advertising.