ARCHIVED VIDEO: Marketing 101

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You do have a marketing budget, don’t you?  If not, don’t worry, we’ll figure it out together.  I will ask you questions you need to ask yourself in order to make a marketing plan and budget. You need to know who your target customer is, know who your competitors are and what their advantages and disadvantages are and know the same thing about your own business. What are your advantages and disadvantages?  Have you built a brand?  Are you well known?  What story do you want people to know about you and your business?  Do you have a slogan?  My slogan is “The Idea Shop, Where Ideas Never Stop!”  It describes me and my business perfectly.   We’ll take a look at our market area and what marketing/advertising resources are available and what’s best for you.  How do you advertise and market your business affordably and wisely?  You have to advertise – it’s not difficult.   I will help you!

INSTRUCTOR BIO:

Debbie Denny is the owner of Debbie Denny Media Solutions, a full service marketing, advertising & promotions agency that specializes in working with small businesses.  Debbie has been helping businesses for over 40 years and have hands on experience in print, broadcast, cable, digital marketing & promotions.

Building close relationships with my clients is very important to me, not only on a business level but personal too.  By understanding your business and how you operate allows me to make the best decisions with your marketing.

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